Problem

New users were signing up but not completing the core actions needed to experience value in the product. This showed up as a drop between sign-up and first successful activation event.

What I looked at

• Mapped the current onboarding flow from first touch to first value.
• Analyzed funnel data to find the biggest drop-off points.
• Reviewed support tickets and user interviews to understand friction.

Approach

• Defined a clear activation metric and target uplift.
• Prioritized changes that reduced cognitive load in the first session.
• Designed small, testable experiments (copy, sequence, and UI changes).

Outcome

Use this space to quantify the impact (for example, improvement in activation rate, time-to-value, or downstream retention) once you have concrete numbers you are comfortable sharing.